Press and Sponsorships

  • WODDITY makes tools and resources for fans of CrossFit, including live streams, podcasts, news, and analysis.
  • The four main functions of WODDITY's network include our live streams podcast, website, and interaction with the CrossFit community.
  • WODDITY's YouTube channel is unrivaled in the space, earning an unmatched 20-minute average viewer duration of our events.
  • WODDITY's website is growing exponentially each month and trends for some of the top keywords in CrossFit and the sport of fitness.
  • In addition to our basic YouTube and website analytics, here are some additional stats about WODDITY.
  • WODDITY's demographics are largely US-based males between the age of 25 and 34.
  • WODDITY offers three ways other brands can partner with us, focused on our website, podcast, and live stream CrossFit events.
  • WODDITY has humbly received very kind words from Justin Bergh at CrossFit.

WODDITY Sponsorship Packages

Thank you for considering WODDITY as a partner for your community outreach and engagement. When we say we’d do just about anything for our sponsors, we truly mean it. If you have any questions or would be interested in modifying a package, please know that we will be flexible to your brand, your needs, and your goals for your community. Don’t hesitate to reach out to our founder and CEO Ben Garves at ben@bengarves.com.

Important Details

To aid you in understanding the CrossFit community, events, and season schedule, here are some additional details. 

What is CrossFit?

For this, we’ll refer directly to CrossFit’s website:

“CrossFit is a lifestyle characterized by safe, effective exercise and sound nutrition. CrossFit can be used to accomplish any goal, from improved health to weight loss to better performance. The program works for everyone—people who are just starting out and people who have trained for years.”

The organization of CrossFit has built an unrivaled health and fitness community. Their network of gyms surpasses 15,500 unique affiliates and achieved a status as one of the fastest-growing brands in history. For example, they passed Domino’s Pizza in total number of locations in 2018.

Each year, hundreds of thousands of participants join the fittest athletes on earth in the five-week CrossFit Open: an online and in-gym event where all participants complete the same workouts and receive a global rank. That number is surpassed by the fans of CrossFit’s sport of fitness, which earned more than 11 million views from their 2019 CrossFit Games partner live streams.

What are CrossFit events (Sanctionals)?

CrossFit’s latest iteration of their CrossFit Games qualification process uses a combination of the CrossFit Open and unique independent sanctioned “Sanctional” events. For the 2020 CrossFit Games season, 28 Sanctionals have been announced worldwide, 22 of which will be held internationally. Each of these special competitive events drive hundreds of thousands of unique live stream views, spanning anywhere from two to four days from November to July.

Why are some title sponsor events more expensive than others?

Each Sanctional event presents our partners with a unique opportunity to have their brands featured to an immense and well-targeted audience with an average watch time of more than 20 minutes. While some events attract a dozen big-name athletes with significant followings, others are heralded as hallmarks of the CrossFit Games season. Events like the Dubai CrossFit Championship, WODAPALOOZA, and Rogue Invitational attract the greatest talents in the sport and have potential audiences in the hundreds of thousands. 

When we set pricing for event partnerships, we factor in the level of interest from star athletes, how many days the event runs, the time zones the streams will be active, and the likely audience size for that live stream.

Package Summary


Package 1: Web FeaturePackage 2: Podcast FeaturePackage 3: Live Stream Title Sponsor
Visual Site Ad7 Days14 Days30 Days
Article Feature/ReviewYesYesYes
Facebook Mention2 Posts (Article, ICYMI)2 Posts (Article, ICYMI)4-5 Posts (Article, ICYMI, Now Live)
Twitter Mention2 Tweets (Article, ICYMI)2 Tweets (Article, ICYMI)4-5 Tweets (Article, ICYMI, Now Live)
Instagram Feature1 Post (Article)2 Posts (Article, Podcast Episode)4-5 Posts (Article, Podcast Episode, Now Live)
Podcast Deep Dive
1 Episode (30-45 sec)1 Episode (30-45 sec)
Podcast Mention1 Episode5 Episodes5 Episodes
Live Stream Mention
1/Day (Next Event)Many
“Presented by”

Yes (3+/Day)
Live Stream Video Ad

Yes (2-3 Plays/Day)
Video Endorsement Ad

Yes (1 Play/Day)
On-Screen Watermark

Yes (Majority of Stream)
Watermark on Social Graphics

Yes

$250$500$2,500

Please note: We do require an iteration of your product in order to write a fully-informed review and endorsement. This allows us additional corresponding photography and video we would like to capture to provide a quality reading and watching experience for our community.

Package 1: Web Feature

Included in a Web Feature package with WODDITY, partners are given:

  • Seven days of site-wide graphic advertisements on WODDITY.com.
  • A 500-word (or more) in-depth review and endorsement of your product or brand.
  • Facebook and Twitter mentions when the feature article first posts, and again a week later with an “In Case You Missed It” post. This includes @mentions if you have a corresponding account.
  • Instagram feature on the day the article is first published. This includes @mentions if you have a corresponding account.
  • A special complimentary “thank you” for your partnership on an episode of the WODDITY Podcast.

Package 2: Podcast Feature

Included in a Podcast Feature package with WODDITY, partners are given:

  • Fourteen days of site-wide graphic advertisements on WODDITY.com.
  • A 500-word (or more) in-depth review and endorsement of your product or brand.
  • Facebook and Twitter mentions when the feature article first posts, and again a week later with an “In Case You Missed It” post. This includes @mentions if you have a corresponding account.
  • Instagram feature on the day the article is first published, along with a mention on the day the podcast episode with your main feature goes live. This includes @mentions if you have a corresponding account.
  • A 30-45 second endorsement and feature on an episode of the WODDITY podcast, along with five additional product/brand mentions over the course of the week you’re featured.
  • A special complimentary “thank you” for your partnership on each day of the next WODDITY live stream of a CrossFit Sanctional event.

Package 3: Live Steam Title Sponsor

Included in a Live Stream Title Sponsor package with WODDITY, partners are given:

  • Thirty days with site-wide graphic advertisements on WODDITY.com.
  • A 500-word (or more) in-depth review and endorsement of your product or brand.
  • Facebook and Twitter mentions when the feature article first posts, and again a week later with an “In Case You Missed It”. The week of the live stream you are the title sponsor of, you’ll also receive mentions in the “Now Live” posts to social media. This includes @mentions if you have a corresponding account.
  • Instagram feature on the day the article is first published, along with a mention on the day the podcast episode with your main feature goes live. These will be followed with your graphics and a mention on the corresponding “Now Live” posts on the days of the live streams. This includes @mentions if you have a corresponding account.
  • A 30-45 second endorsement and feature on an episode of the WODDITY podcast, along with five additional product/brand mentions over the course of the week you’re featured.

During the Sanctional live stream, your brand/product will be featured in a number of additional ways:

  • Many mentions in live cuts and studio analysis segments during the course of the streams.
  • “Presented by” mentions during all major event introductions. Sanctionals typically have 3+ elite individual events each day.
  • If you have a 30-second video advertisement you’d like us to play during event breaks, it will receive 2-3 plays for each day of the Sanctional. If you do not have an advertisement, we can build one for you at an additional cost.
  • Whenever possible (without obstructing the quality of our community’s viewing experience), we will feature an on-screen watermark of your brand or item logo. This includes the logo on social graphics like leaderboards, event updates, and statistics.
  • As a complimentary “thank you” for your partnership, we will record a special video endorsement advertisement and play it live, once per day, over the duration of the Sanctional live stream. You will also have access to the video to share freely.

Available Live Stream Events (2019/2020)

EventDatesCountryDurationSponsorship
CrossFit Filthy 150Nov 22Ireland3 DaysSold
Pandaland CrossFit ChallengeDec 7China2 DaysSold
The Southfit CrossFit ChallengeDec 6Argentina3 DaysSold
Dubai CrossFit ChampionshipDec 11United Arab Emirates4 Days$3,500
CrossFit Mayhem ClassicJan 11United States2 Days$4,000
CrossFit Strength in DepthJan 24United Kingdom3 Days$2,500
CrossFit Fittest in Cape TownPostponedSouth AfricaN/AN/A
Norwegian CrossFit ChampionshipFeb 14Norway3 Days$2,500
Wodapalooza CrossFit FestivalFeb 20United States4 Days$4,500
Australian CrossFit ChampionshipMar 5Australia4 Days$2,500
Brazil CrossFit ChampionshipMar 6Brazil3 Days$2,500
CrossFit Atlas GamesMar 13Canada3 Days$2,500
West Coast CrossFit ClassicMar 20California3 Days$3,000
CrossFit German ThrowdownMar 28Germany2 Days$2,500
Reykjavík CrossFit ChampionshipApr 3Iceland3 Days$3,500
ELFIT CrossFit ChampionshipApr 8Egypt4 Days$2,500
Mid-Atlantic CrossFit ChallengeApr 17United States3 Days$2,500
CrossFit Italian ShowdownApr 24Italy3 Days$2,500
Asia CrossFit ChampionshipMay 8China3 Days$2,500
The Rogue InvitationalMay 15United States3 Days$5,000
Down Under CrossFit ChampionshipMay 22Australia3 Days$2,500
Madrid CrossFit ChampionshipMay 22Spain3 Days$2,500
CrossFit Lowlands ThrowdownMay 29Netherlands3 Days$2,500
CanWest CrossFit ChampionshipJune 5Canada3 Days$2,500
The Granite GamesJune 12United States3 Days$3,500
Asbury Summer GamesJune 20United States2 Days$2,500
CrossFit French ThrowdownJune 26France3 Days$2,500
Mayan CrossFit ChampionshipJul 3Mexico3 Days$2,500
2020 CrossFit GamesAug 2020United States4-5 Days$15,000