CrossFit announced today the pending sale of the company from sole owner Greg Glassman to Eric Roza, a long-time gym owner and tech entrepreneur. Join CrossFit’s interim CEO Dave Castro and Eric Roza on a live stream with affiliate owners discussing this new direction for the company.
By Ben Garves
Ben Garves is a digital product expert, author, entertainer, and activist. His portfolio of thought leadership in digital marketing and web experiences has included major clients like Microsoft, Google, Twitter, eBay, Facebook, and Bloomberg. He’s also a freelance health and fitness journalist with over 400 stories written since 2018, a podcaster with 200 episodes to his name, and runs a YouTube channel with over 100 fitness and activism-oriented videos and live streams. Ben has founded the Fitness is for Everyone™ initiative to raise awareness about social injustice in both racial inequality and socioeconomic disparity in access to quality fitness and nutrition options around the globe.View all of Ben Garves's posts.