Marketing organizations without a good understanding of their audience will find occasional wins, but are destined to never cross into long-term success. You need to know who you’re talking to, why they should care about your product or service, what would motivate them to take action around it, and how best to reach them. In the fifteen years I’ve spent working in tech, I’ve come across many ways to do this, but none better than the simple process of creating avatars.
Author: Ben Garves
Ben Garves is a digital product expert, author, entertainer, and activist. His portfolio of thought leadership in digital marketing and web experiences has included major clients like Microsoft, Google, Twitter, eBay, Facebook, and Bloomberg. He’s also a freelance health and fitness journalist with over 400 stories written since 2018, a podcaster with 200 episodes to his name, and runs a YouTube channel with over 100 fitness and activism-oriented videos and live streams.
Ben has founded the Fitness is for Everyone™ initiative to raise awareness about social injustice in both racial inequality and socioeconomic disparity in access to quality fitness and nutrition options around the globe.
Eternal SEO: Timeless Search Engine Optimization
Entire companies have gone bankrupt overnight when Google has upgraded how they recommend content. Those companies’ investments in hacks like keyword stuffing, link networks, and clickbait were all for naught in a world where Google just wants to provide the best results to the right searches.
Affirmations: the hot new thing replacing New Year’s goals
It’s a new year, and that means a lot of people are re-upping their goals. Fitness, professional, nutritional, personal…I think we’re all familiar. Let’s do something different this year. Let’s write some affirmations. The shortfalls of New Year’s goals We’re not strangers to the concept of ‘goals’. There are so many gurus out there championing…… Continue reading Affirmations: the hot new thing replacing New Year’s goals
What’s a Brazilian butt lift and why’s it so dangerous?
Your Brazilian butt lift may bite you in the butt. Sorry. That headline was just asking for a dad joke. Spend ten minutes on social media nowadays and it’s hard to ignore the emphasis society has been putting on the ol’, as Forest Gump would say, “buttocks.” Brazilian butt lifts are more dangerous than other…… Continue reading What’s a Brazilian butt lift and why’s it so dangerous?
When should you get tested for diabetes?
Updated screening recommendations for Type 2 diabetes suggests your doctor start testing you at a younger age. The USPSTF, which stands for the United States Preventive Services Task Force, released a recommendation this month which states the screening age for overweight and obese Americans should be lowered from 40 to 35. The idea behind screening…… Continue reading When should you get tested for diabetes?